Beasley, Allen, Crow, Methvin, Portis & Miles, P.C.

Recognizing how online social networking tools are changing the way we stay connected to the people and things that matter to us, the U.S. Consumer Products Safety Commission has launched CPSC 2.0, an effort the CPSC describes as “a comprehensive social networking initiative that will make lifesaving and other safety information more accessible to consumers.”

Traditionally, the CPSC has relied on the media to convey important messages about product safety and recalls to the public. And, while announcements have long been available on the agency’s web site, few people take the time to access the information on a regular basis.

The CPSC now communicates important information to the public through a variety of social networking and media sites and digital applications. This step, the CPSC says, “will rapidly expand its reach to millions of consumers” in more engaging and consumer-friendly ways.

“Through social media, CPSC can directly reach millions of the moms, dads and others who need our safety information the most,” said CPSC Chairman Inez Tenenbaum in a statement. Tenenbaum has decades of experience advocating for child safety and education. Her appointment to the CPSC’s highest post brings to the agency a special focus on child safety.

“Safety can often be achieved through education, and we plan to use every available technology to keep Americans informed,” Tenenbaum added.

CPSC updates, alerts, and other content can be viewed on the agency’s blog, OnSafety. The agency’s “Recall Widget” is a java-based tool that displays CPSC information as it is updated. The CPSC will also maintain an “official presence” on Youtube, Twitter, and FlickR.

This entry was posted on Friday, October 2nd, 2009 at 7:00 am and is filed under News, product liability, recalled products, safety. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.