News for November 10th, 2009

California men file sudden acceleration lawsuit against Toyota

toyota logo“Neither driver error nor floor mats can explain away many other frightening instances of runaway Toyotas,” said an for two men who filed a against the car manufacturer in a California federal court on November 5. “Until the company acknowledges the real problem and fixes it, we worry that other preventable injuries and deaths will occur,” the for the men said.

Read the rest of this entry »

Off-label marketing boosts drug company profits

off-label drug marketingOff-label marketing is an illegal yet commonly employed sales strategy that some big pharmaceutical companies practice to broaden the appeal of a drug and boost sales. One of the most blatant examples of off-label marketing involved Bayer Healthcare’s blockbuster birth control pill Yaz. Bayer promoted the drug as a treatment for premenstrual dysphoric disorder (PMDD) symptoms and to clear up moderate cases of acne when the approved it as birth control only. Bayer stopped the deceptive marketing of Yaz when the cited it for false and misleading advertising.

Read the rest of this entry »